As global markets shift, one asset remains timeless—gold. Amid evolving trade policies and the potential imposition of new tariffs, discerning collectors and investors are turning to luxury fine jewellery, where craftsmanship meets enduring value. More than an accessory, exquisite custom 18kt gold creations, adorned with investment-grade gemstones, transform fine jewellery into a rare fusion of art, heritage and wealth—one that can be worn, treasured and passed down for generations. True luxury is timeless.

A masterful expression of craftmanship. SHIELD™ Collection ‘Freya’ cuff by FRIDA in hand-textured and high-polished 18kt yellow gold adorned with 6ctw brilliant-cut diamonds set in 18kt white gold, as shown. FRIDA | Fine Jewellery.

Gold & Global Markets: How Economic Shifts Elevate Luxury Jewellery’s Value

Gold has long been considered a hedge against inflation and currency devaluation. With increasing tariffs on key commodities, supply chain costs are expected to rise, further pushing gold prices upward. As markets react to these economic shifts, investors inevitably turn to gold as a store of value, driving demand higher.

“When trade policies become uncertain, gold historically appreciates,” explained Carrie Lamb, a luxury Canadian jeweller specialising in high-end custom pieces. “This isn’t just about raw materials becoming more expensive—it’s about investors recognising gold’s enduring value and security.”

Beyond Beauty: The Financial Power of Luxury Gold Creations

Unlike traditional gold investments like bars or ETFs, luxury jewellery offers a unique dual purpose: aesthetic beauty and financial security. High-end jewellery made from 18kt gold and rare gemstones not only retains intrinsic value but appreciates over time, particularly when crafted by designers featuring rare materials.

Lamb noted, “Luxury buyers think beyond fashion. They collect pieces that hold and even increase in value. We’re seeing more clients inquire about investment-grade gemstones set in gold—pieces that can be passed down as heirlooms or liquidated if needed.”

From Heirloom To Investment: Why 18kt Gold Jewellery Is A Lasting Investment

The latest U.S.-Canada tariffs are expected to impact raw gold imports, making it more costly for jewellers to source high-purity gold. In turn, this could lead to price increases in finished luxury jewellery. For collectors and investors, this presents an opportunity: purchasing fine jewellery before further market adjustments could mean securing assets at a more favourable price.

Gold jewellery has the advantage of portability and private ownership, making it a strategic asset in times of economic flux. Unlike financial instruments, which can be subject to regulations and market fluctuations, a high-quality gold necklace or investment-grade ring remains a personal store of value that transcends market volatility.

When investing in gold jewellery, purity and weight are key factors in determining its long-term value. Lamb said, “The sweet spot for both durability and colour is 18kt gold, offering a perfect balance between strength and rich, warm tones. It maintains its integrity over time while providing the luxurious, vibrant hue that makes it a prized choice for both fine jewellery and investment pieces.”

Art, Wealth & Legacy: The Enduring Appeal of Custom Gold Jewellery

Gold has a value across every aspect of society, from art and religion, to economics and status. “I have always loved gold! It is the most beautiful medium to work in,” said Lamb.

Gold is rare; its scarcity makes it more desirable; therefore, investing in fine jewellery is not just a purchase—its a statement of appreciation for artistry, sustainability and enduring value.

Lamb perfectly captured this perspective: “Gold jewellery isn’t just about style—it’s a form of wealth preservation. In today’s shifting economy, it’s one of the smartest investments you can wear.”

The Buying Power of  The American Dollar

Despite the proposed 25% tariff, the American dollar remains strong against the Canadian dollar, offering a financial advantage for U.S. clients purchasing Canadian luxury goods. Additionally, luxury jewellery manufactured in Canada currently (at the time of writing) qualifies for duty exemptions under the USMCA/CUSMA trade agreement, allowing American buyers to not only save on taxes, but also benefit from the duty-free status. This means that even with potentially imposed tariffs and rising costs of goods, the favourable exchange rate and tax savings make high-quality Canadian fine jewellery an increasingly attractive investment.

The Value of Supporting Canadian

Supporting Canadian craftsmanship carries its own intrinsic value. At FRIDA, Lamb designs gold-centric investment jewellery in 18kt gold. Specialising in unique, yet timeless, custom designs using one-of-a-kind investment-grade gemstones, Lamb creates exquisite jewellery to be worn, cherished, enjoyed and to be ultimately passed down for generations to come.

“As an independent brand, we are able to create our own path. Building jewellery by hand in Canada is enormously important to me as a designer. Our quality of workmanship is second to none,” said Lamb.